<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Avery Etchison]]></title><description><![CDATA[Avery Etchison]]></description><link>https://averyetchison.wixsite.com/averyetchison/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 24 Apr 2026 04:17:04 GMT</lastBuildDate><atom:link href="https://averyetchison.wixsite.com/averyetchison/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Communicating Globally]]></title><description><![CDATA[Keywords: cross culture, ethical behavior, crisis communication, public relations, strategic communication Image by NASA from Unsplash.com Communicating globally  within public relations has become more prominent and crucial for success. Commission on Public Relations Education  says, “Public relations is now arguably becoming a global profession in an increasingly-connected world where mutual understanding and harmony are more important than ever” (Ensing, 2018). The world functions best...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/communicating-globally</link><guid isPermaLink="false">691ba646f5f6788e899b01c2</guid><category><![CDATA[Public Relations]]></category><pubDate>Tue, 18 Nov 2025 04:19:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_4c05b245dff8476e8751730f9010e881~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>aves a</dc:creator></item><item><title><![CDATA[Communicating Messages for Public Health Emergencies ]]></title><description><![CDATA[Keywords: health awareness, emergency preparedness, crisis communication, social media, strategic communication Image by Ante Hamersmit from Unsplash.com Public relations is more than dealing with businesses, organizations, celebrities and politicians. Public relations professionals also deal with public health crises  and emergency preparedness . A public relations article  says,  “During a public health crisis, public health agencies engage in a variety of public communication efforts to...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/communicating-messages-for-public-health-emergencies</link><guid isPermaLink="false">69125431d588c50c0e614f91</guid><pubDate>Tue, 11 Nov 2025 01:13:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_5c2ffc7de43c4ae88a9a15b076f8aa56~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>aves a</dc:creator></item><item><title><![CDATA[Reflecting Social Behaviors Within Public Relations]]></title><description><![CDATA[Keywords: crisis communication, reputation management, public relations, social norms, activism, strategic communication Image by Mike Setchell from Unsplash Social causes and norms are important within public relations as they build trust, foster relationships and manage reputations through aligning values and beliefs. Public relations professionals must understand current cultural and social norms to align messages and provide opportunities. One article  says, “Public relations plays an...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/reflecting-social-behaviors-within-public-relations</link><guid isPermaLink="false">6907f5ba064f940c714105f2</guid><category><![CDATA[Public Relations]]></category><pubDate>Tue, 04 Nov 2025 03:30:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_264849da19b84c0fa7523efe1aa6e654~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[Identifying One's Audience]]></title><description><![CDATA[Keywords: audience identification, public relations, purpose-driven, corporate responsibility, authenticity Image by Davide Ragusa  from Unsplash.com When identifying an audience, it is important to understand who  you are trying to reach and why  you are trying to reach them. Pinzur Communications  says, ‘Understanding your target audience in public relations (pr) is fundamental to crafting messages that resonate with them and drive engagement ( Thinking outside the PR box, 2024). Crafting...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/identifying-one-s-audience</link><guid isPermaLink="false">68ffb0e0064dd83bede68edd</guid><pubDate>Mon, 27 Oct 2025 19:58:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_fb3ee4ad2946472cafddc8d9f7987492~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>aves a</dc:creator></item><item><title><![CDATA[Doing PR Right: Encouraging Ethical Behaviors]]></title><description><![CDATA[Keywords: ethics, public relations, transparency, sports pr, crisis communication Being ethical is one of, if not the, most important...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/doing-pr-right-encouraging-ethical-behaviors</link><guid isPermaLink="false">68e469f0a062988b0371062c</guid><category><![CDATA[Public Relations]]></category><pubDate>Tue, 07 Oct 2025 03:08:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_2f8718ea1e6c4b90be81b8bf83a8f292~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[The Evolution of Corporate Social Responsibility]]></title><description><![CDATA[Keywords: corporate social responsibility, social activism, social responsibility, sustainability, brand management, ethics Image by...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/the-evolution-of-corporate-social-responsibility</link><guid isPermaLink="false">68d95127b07592dad900bd82</guid><category><![CDATA[Public Relations]]></category><pubDate>Mon, 29 Sep 2025 23:05:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_bd91a580c4494eb188530297513b1a48~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[Activism and Advocacy Within Public Relations ]]></title><description><![CDATA[Keywords: advocacy, activism, global climate activism, organization activism, social media activism Image by Brett Jordan from Unsplash...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/activism-and-advocacy-within-public-relations</link><guid isPermaLink="false">68d1f65f366e4cf0031a6bff</guid><category><![CDATA[Public Relations]]></category><pubDate>Tue, 23 Sep 2025 01:38:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_2aa582327dfa4183a1fa6dd65627b1a0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[The Importance of Accountability on ESG Issues Within Public Relations]]></title><description><![CDATA[Keywords: accountability, ESG issues, management, crisis communication, sense-making Image from Florida-Guidebook.com Environmenta l,...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/the-importance-of-accountability-on-esg-issues-within-public-relations</link><guid isPermaLink="false">68c8ac5967d1cd369b821431</guid><category><![CDATA[Public Relations]]></category><pubDate>Tue, 16 Sep 2025 03:02:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_78476c7450615831466559~mv2_d_3935_2339_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[Reputation Reset: How to Restore and Recover]]></title><description><![CDATA[Keywords: reputation management, image restoration, brand image, crisis communication, public trust, social media Image by Eva Bronzini ...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/reputation-rest-how-to-restore-and-recover</link><guid isPermaLink="false">68bf85f251377663b72f59d7</guid><category><![CDATA[Public Relations]]></category><pubDate>Tue, 09 Sep 2025 02:12:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_0145936f5bb54e6c81e297f5a79667ec~mv2.png/v1/fit/w_1000,h_940,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[The Art of Authenticity, Trust, and Transparency]]></title><description><![CDATA[Blog 1: Contemporary Problems]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/the-art-of-authenticity-trust-and-transparency</link><guid isPermaLink="false">68b64e63e25f02068eea5e27</guid><category><![CDATA[Public Relations]]></category><pubDate>Tue, 02 Sep 2025 04:10:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_086f69c758ea4fb1ba85cbd2fe2cd907~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[Strategic Communication Within Public Relations ]]></title><description><![CDATA[Strategic communication within Public Relations is the main component for an organization to achieve their desired goals. Strategic...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/strategic-communication-within-public-relations</link><guid isPermaLink="false">660c57c5ca4d88b0ce597ae9</guid><category><![CDATA[Public Relations]]></category><pubDate>Thu, 04 Apr 2024 17:33:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_71c445af3f41410c89d2e2e5c5686275~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[Who Needs Public Relations?]]></title><description><![CDATA[Public Relations is an element that is sought out by organizations, prominent individuals, and companies. Public Relation specialists are...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/who-needs-public-relations</link><guid isPermaLink="false">660c57f9bef6c6097345be65</guid><category><![CDATA[Public Relations]]></category><pubDate>Thu, 04 Apr 2024 14:37:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3facb850464844f58d62bf76c8ff6dae.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[The Ethics in Public Relations  ]]></title><description><![CDATA[Being ethical in Public Relations is an important and serious matter that specialists much follow in order to remain professional and set...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/the-ethics-in-public-relations</link><guid isPermaLink="false">660c583a67cdc3e0cb6e445c</guid><category><![CDATA[Public Relations]]></category><pubDate>Thu, 04 Apr 2024 04:54:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_72270b1013c540cf81513ee9c2100526~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[Relationships Within Public Relations ]]></title><description><![CDATA[Public Relations specialists are skilled in building and managing relationships. Trust and respect are two of the most important factors...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/relationships-within-public-relations</link><guid isPermaLink="false">660c56912a7b13100a1f5e46</guid><category><![CDATA[Public Relations]]></category><pubDate>Thu, 04 Apr 2024 01:58:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_d0d2aa0a35ea4f2eaa80bb4b0e3c1ae4~mv2.webp/v1/fit/w_800,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[What is Public Relations &#38; Why is it Important? ]]></title><description><![CDATA[So, What is Public Relations? Public Relations is the use of communication and strategic planning in order to create and maintain...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/what-is-public-relations-why-is-it-important</link><guid isPermaLink="false">660c5726adb9b22e9253636a</guid><category><![CDATA[Public Relations]]></category><pubDate>Thu, 04 Apr 2024 00:14:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_4d77756f6432636d386734~mv2_d_3024_4032_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[The '4 P's' of Public Relations]]></title><description><![CDATA[In Public Relations, as well as Marketing, you will often hear people refer to the '4 P's'. These '4 P's' serve as a fundamental...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/the-4-p-s-of-public-relations</link><guid isPermaLink="false">660c56fda53d0857eb2fe977</guid><category><![CDATA[Public Relations]]></category><pubDate>Wed, 03 Apr 2024 18:43:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_69dd7d9bceb14d729938dcb3fc56f9fa~mv2.jpg/v1/fit/w_562,h_804,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item><item><title><![CDATA[About Me!]]></title><description><![CDATA[Hi! My name is Avery Etchison. I am currently a sophomore at the University of Oklahoma. I am majoring in Public Relations and minoring...]]></description><link>https://averyetchison.wixsite.com/averyetchison/post/about-me</link><guid isPermaLink="false">660c351df1fef305fc4bd10a</guid><category><![CDATA[About Me!]]></category><pubDate>Wed, 03 Apr 2024 02:38:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/99ce00_f8d486aed9bc4d4baee126c4058d984e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Avery Etchison</dc:creator></item></channel></rss>